The Sunday Batch Method: How I Create a Week of X Content in 90 Minutes
It's 11 PM on a Tuesday. You haven't posted anything today. You stare at the blank tweet box, trying to think of something clever.
Nothing comes.
You force out some mediocre post just to keep your streak alive. Low effort. Low engagement. Low motivation to do it again tomorrow.
Sound familiar?
This was me for months. Daily posting felt like a second job. I'd spend 20-30 minutes every day just trying to think of what to say. Most days I'd give up entirely.
Then I discovered batching.
Now I spend 90 minutes on Sunday morning creating all my content for the week. Monday through Saturday? I don't think about posting at all. My content goes out automatically at optimal times while I focus on actual work.
Here's exactly how the system works.
Why Daily Content Creation Fails
The "post daily" advice sounds simple. Just spend 5 minutes writing a tweet. Anyone can do that, right?
Wrong. Here's what actually happens:
Context switching kills creativity. You're in the middle of deep work, remember you haven't posted, switch contexts to think of something, struggle, post something mediocre, then spend 20 minutes getting back into flow. That "5-minute tweet" just cost you 45 minutes of productivity.
Decision fatigue compounds. By Wednesday, you've already made 500 decisions. "What should I post?" becomes one decision too many. Your brain defaults to "nothing" or "whatever's easiest."
Quality suffers when you're rushed. The best posts come from focused creative sessions, not scattered moments between meetings.
Inconsistency creeps in. Miss one day, feel guilty, miss another day, give up for a week, start over. The cycle never ends.
The solution isn't more willpower. It's a better system.
The Sunday Batch Method: Overview
Here's the core idea:
One focused session per week. All content created in advance. Scheduled to post automatically.
Instead of 7 scattered 15-minute sessions (105 minutes + context switching), you do one 90-minute focused session with zero interruptions.
The math works out to less time overall, but more importantly: better content, zero daily stress, and perfect consistency.
My Exact 90-Minute Sunday Workflow
Minutes 0-10: Review and Reflect
Before creating anything new, I spend 10 minutes reviewing:
What worked last week?
- Which posts got the most engagement?
- What topics resonated?
- Which formats performed best (threads, single posts, questions)?
What's happening this week?
- Any industry news or trends?
- Personal updates or milestones?
- Relevant holidays or events?
What did I save for later?
- Ideas I jotted down during the week
- Posts from others I want to riff on
- Questions my audience asked
I keep a running note on my phone for ideas throughout the week. Sunday morning, I dump them all into my planning doc.
Minutes 10-25: Brainstorm 20+ Ideas
Now I brainstorm. The goal: generate more ideas than I need.
I use a simple framework to ensure variety:
Educational posts (5-7 ideas)
- What did I learn this week?
- What mistake did I make that others could avoid?
- What's a common misconception in my niche?
- What's a simple tip that took me years to learn?
Personal/Story posts (3-4 ideas)
- What challenged me this week?
- What small win am I proud of?
- What's something I'm working on?
- What's a behind-the-scenes moment?
Engagement posts (3-4 ideas)
- What question do I genuinely want to ask my audience?
- What opinion might spark discussion?
- What would I like feedback on?
Thread topics (2-3 ideas)
- What topic deserves deeper exploration?
- What framework or process can I break down?
- What results can I share with a story?
In 15 minutes, I usually have 20-25 rough ideas. Not all of them are good. That's fine. I only need 15-18 to make the cut.
Minutes 25-75: Write the Posts
This is the core work. 50 minutes of focused writing.
Key principle: Don't edit while writing.
I go through my ideas one by one and write fast first drafts. No polishing, no second-guessing, no checking character counts. Just get the ideas out.
For single posts, I aim for:
- A hook that stops the scroll (first line)
- The value or insight (middle)
- A takeaway or question (end)
For threads, I use a simple structure:
- Hook tweet (promise value)
- Context/story (why this matters)
- The meat (3-7 points)
- Summary + call to action
I write everything in a simple text doc first. No distractions from the Twitter interface.
My pace: About 3 minutes per single post, 10-15 minutes per thread. In 50 minutes, I typically produce:
- 12-15 single posts
- 1-2 threads (3-5 tweets each)
That's 15-20 pieces of content. More than enough for the week.
Minutes 75-90: Edit, Polish, and Schedule
Now I switch from creator mode to editor mode.
First pass: Cut the weak posts. Some ideas that seemed good 30 minutes ago now look mediocre. I cut anything that doesn't feel strong. Better to post 14 great posts than 20 mediocre ones.
Second pass: Tighten the writing.
- Remove unnecessary words
- Make the hook punchier
- Check character counts
- Fix any typos
Third pass: Schedule everything.
I open OpenTweet and schedule each post:
- 2-3 posts per day
- Spread across my optimal posting times (9 AM, 1 PM, 6 PM work well for my audience)
- Threads on Tuesday or Wednesday (mid-week performs best)
With OpenTweet's batch scheduling, I can select multiple posts and schedule them all at once with consistent intervals. Game changer for speed.
Total time: 90 minutes. Content for the entire week: done.
The Psychology of Why Batching Works
Flow State Advantage
Creative work requires mental warmup. The first 10-15 minutes of any creative session are usually unproductive as your brain gets into the zone.
If you create content daily, you "warm up" 7 times per week.
If you batch on Sunday, you warm up once and stay in flow for the entire session.
Same total creative time. 7x less warmup waste.
The Deadline Effect
When you batch, you have a clear finish line: "Create next week's content."
When you create daily, there's no finish line. It's an endless treadmill.
Deadlines create focus. Open-ended tasks create procrastination.
Decision Elimination
Every day you don't have to think "what should I post?", you save mental energy for actual work.
By Friday, those saved decisions add up. You're sharper, more focused, and less drained.
My Results After 6 Months of Batching
Before batching:
- Posted 4-5 times per week (missing 2-3 days)
- Averaged 400 impressions per post
- Felt constantly stressed about content
- Spent ~3 hours/week on content (scattered)
After 6 months of Sunday batching:
- Posted 2-3 times per day, every day
- Averaged 1,800 impressions per post
- Zero daily content stress
- Spent 90 minutes/week on content (focused)
Follower growth: 3.5x faster with half the mental load.
The consistency compounded. The algorithm rewarded my daily presence. And I actually enjoyed the process because it was contained to one focused session.
Common Objections (And How to Handle Them)
"But what if something timely happens during the week?"
Great question. I keep 1-2 "slots" open for reactive content. If news breaks or something happens worth commenting on, I have room to post about it.
But here's the truth: 90% of content doesn't need to be timely. Educational posts, stories, and engagement questions are evergreen. The "I need to react to everything" mindset is usually just an excuse for poor planning.
"I can't write that many posts in 90 minutes"
You can. You're just overthinking each post.
Most tweets are 200 characters. That's 2-3 sentences. You can write 2-3 sentences in 3 minutes if you're not editing while you write.
The first few batching sessions might take longer as you build the muscle. By session 4-5, 90 minutes will feel generous.
"My best posts come from spontaneous inspiration"
Keep a notes app open all week. When inspiration strikes, jot it down. Sunday morning, those spontaneous ideas become part of your batch.
You're not eliminating spontaneity. You're capturing it and executing it systematically.
"What if I schedule a post and then something bad happens that makes it tone-deaf?"
This is why I review my scheduled posts briefly on Monday and Wednesday mornings (2 minutes each). If something major happens, I can pause or swap a post.
In 6 months of batching, I've had to do this exactly twice.
Setting Up Your Sunday Batch System
What You Need
- A "content ideas" note - Capture ideas throughout the week
- A quiet 90-minute block - Sunday morning works best (no meetings, fresh mind)
- A scheduling tool - OpenTweet lets you batch-schedule multiple posts with custom intervals
- A simple framework - Educational, personal, engagement, threads
Your First Batching Session
Week 1, aim for 10 posts. Don't try to be perfect.
- Spend 10 minutes listing ideas
- Spend 40 minutes writing rough drafts
- Spend 20 minutes editing and scheduling
- Review how it felt
By week 4, you'll have your own rhythm. Some people batch in 60 minutes. Some prefer 2 hours and create content for 2 weeks. Find what works for you.
Advanced Tips After You've Got the Basics
Batch Threads Separately
Some people find threads require deeper focus. If that's you, batch your single posts on Sunday and your threads on Wednesday evening.
Create "Evergreen" Buffers
Some content is timeless. Build a buffer of 10-15 evergreen posts that you can use anytime. Sick on Sunday? Pull from the buffer. Going on vacation? Load the buffer into your schedule.
Review Monthly
Once a month, look at your top 10 performing posts. What patterns do you see? Double down on what works.
Use Templates
Create reusable frameworks:
- "One thing I learned this week: [insight]"
- "Unpopular opinion: [take]"
- "The difference between [X] and [Y]: [insight]"
Templates speed up ideation without making content feel formulaic.
The Tools I Use
Capture: Apple Notes (simple, always accessible)
Write: Plain text doc (no distractions)
Schedule: OpenTweet - specifically for the batch scheduling feature. Select multiple posts, set a start time and interval, and they're all scheduled in seconds. The calendar view lets me see the whole week at a glance.
Track: OpenTweet analytics to see what's working
The tool matters less than the system. But having a good scheduler makes batching 10x easier than manually scheduling each post.
Start This Sunday
Here's your homework:
- Block 90 minutes on your calendar for this Sunday
- Start a "content ideas" note today and add to it all week
- Follow the workflow: 10 min review, 15 min brainstorm, 50 min write, 15 min edit/schedule
- Post consistently all week without thinking about content
One Sunday session. One week of content. Zero daily stress.
The math is simple. The results are real. The only question is whether you'll actually do it.
See you on the other side.
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