Why OLY is the next brand its team is moving onto OpenTweet
“One subscription covers several brands, and support is personal.”
OLY is a supplement brand. The team behind it already runs X for another of their sites on OpenTweet, and after watching that run day after day without anyone touching it, OLY is the next brand they are bringing on.
The plan is to post new products, articles and offers to X automatically through the API, alongside OLY's other channels, so the brand stays active without anyone posting by hand. It is still being set up, and this story will be updated with real examples once it is running.
Two things made the decision easy. One subscription covers several brands, so adding OLY did not mean a second subscription or a new tool to learn. And support is personal: when the team needed their EU VAT setup sorted, OpenTweet's founder solved it in the chat within minutes.
Kevin T
CEO, OLY