How Popped Las Vegas keeps a consistent X presence without complicated automation
“It has helped me make great progress in building my presence on X — and it's just so much easier than what I was doing before.”
Popped Las Vegas is a gourmet popcorn company based in Las Vegas. Zelma Hulet co-founded and runs the business, and like most small business owners, her time is split between operations and marketing. Before OpenTweet, she was piecing together a workflow with Make.com and Grok — Make for automation, Grok for generating captions and titles. The setup was complicated, and the post quality was not quite what she was looking for.
OpenTweet replaced that entire stack. Zelma now uses it to schedule posts and repurpose her blog content into social media posts for X. A gourmet popcorn company has no shortage of content angles — new flavors, seasonal offerings, local events, behind-the-scenes — and converting blog posts into a steady feed has kept her presence active without adding manual work to each post.
What struck her most was the quality difference. The posts OpenTweet helped her create came out noticeably better than what Grok was producing for the Make.com setup — and with far less friction. Her only note is she wishes it worked across other social media platforms too. For now, it is handling her X presence, and the progress she has made building her audience there has made it worth it.
Zelma Hulet
Co-founder and Owner, Popped Las Vegas