How ProPakistani coordinates multi-handle breaking news on X with OpenTweet

ProPakistani is one of Pakistan's leading digital publications, covering consumer technology, telecom policy, and the broader digital economy. As Chief Content & Product Officer, Aadil Shadman oversees the editorial strategy across the main X handle and a network of subsidiary publication accounts — a coordination problem that compounds fast when breaking news can drop at any hour and every account needs to stay in sync.

OpenTweet became the operational backbone for how ProPakistani manages its X presence. Breaking news threads get scheduled the moment a story is ready, so publication and distribution happen in the same workflow. Cross-posting between the main and subsidiary handles is coordinated from one place rather than managed account by account. And team members get the access they need without anyone ever touching a shared password — which matters at a publication where the content team and credential access should stay separate.

Aadil's standout feature is AI-powered Insights — the analytics layer that goes beyond impression counts to surface which content patterns are actually driving performance. At a publication posting daily across multiple accounts, that signal changes how you think about what to write next. The clean interface and thread scheduling are the foundation, but knowing which angles move the needle is what the team keeps coming back for.