Setting Up Content Pillars in OpenTweet

Content Pillars tell OpenTweet's AI what topics you post about. Without them, AI-generated tweets may drift off-brand. With 3-7 well-chosen pillars, every AI generation stays relevant to your audience and niche.

How do I set up Content Pillars?

Go to Settings from the sidebar and scroll to the Content Pillars section. Enter 3-7 topic phrases that describe your main content areas. Good examples: "SaaS growth tactics", "developer productivity", "bootstrapped startup lessons", "content marketing strategy". Click Save and the AI immediately uses these pillars in all future generations.

How specific should my Content Pillars be?

Use specific pillars rather than broad ones. "Marketing" is too general — "B2B SaaS content marketing" gives the AI clear direction. A fitness coach benefits more from "functional strength training" and "nutrition for athletes" than from just "fitness" and "health". Specificity produces more focused, more useful AI-generated content.

How often should I update my Content Pillars?

Update your pillars whenever your content focus changes — for example, if you launch a new product, pivot your brand, or want to explore a new audience segment. There is no automatic expiry on pillars. Reviewing them every quarter is a good practice to ensure AI output stays aligned with your current direction.