How-To Guide

How to Write an X Article
(Step-by-Step Guide)

X Articles are the platform's long-form format, up to around 100,000 characters with headings, a cover image, and embeds. This guide covers writing, formatting, and publishing one that people actually read.

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What is an X Article

An X Article is X's long-form publishing format, closer to a blog post than a tweet. It supports a headline, a cover image, headings, bold and italic text, lists, quotes, links, and embedded posts, up to roughly 100,000 characters. Publishing one requires an X Premium subscription on the account.

Articles earn dwell time. People spend minutes reading instead of seconds scrolling, they rank in search, and the algorithm rewards the attention they hold. The tradeoff is that they demand real structure, so the writing process matters more than it does for a quick post.

The steps below assume you are drafting in OpenTweet, where markdown is the source of truth and gets converted to X's Article format on publish. You can also draft for free first with the X Article writer.

Step-by-Step: How to Write an X Article

1

Confirm your account can publish Articles

Articles require X Premium on the publishing account. Any Premium tier works since January 2026 (they used to be Premium+ only). You can still draft for free and publish once your account qualifies.

2

Outline before you write

Decide the headline, the three to six sections, and the closing takeaway first. Articles are read start to finish, so a clear spine beats a wall of text. A thread that already did well is a proven outline.

3

Write in markdown

Use # for headings, ** for bold, lists, quotes, and links. Markdown keeps the draft clean and reusable, and OpenTweet converts it to X's Article format automatically. Paste an X post URL on its own line to embed it.

4

Add a cover image

The cover shows at the top of the Article and in timeline previews, so it is most of your first impression. Use a clear, on-topic image, not a stock placeholder.

5

Preview and tighten

Read the live preview as a reader would. Cut filler, shorten the intro, and make sure the first two lines earn the rest. End with a concrete next step.

6

Publish or schedule

Publish now, or schedule the Article to go live at a set time. Long-form performs well when your audience has time to read, so mornings and weekends are worth testing.

Pro Tips for Writing X Articles

Lead with the payoff

The headline and cover image are what show in the feed. Treat the headline like a tweet hook, not a book chapter title.

One idea per section

Give every H2 a single job. Readers skim headings first, so each one should promise something worth reading.

Repurpose your best thread

Expand a thread that landed into a full Article with headings and images, then link the Article back to the thread.

Keep markdown as the source

Draft in markdown so the same piece can become a thread, a newsletter, or a blog post later without a rewrite.

Common Mistakes to Avoid

Publishing without X Premium

X rejects Article publishes from accounts without a Premium subscription. Check eligibility before you rely on it going out.

Writing a wall of text

Articles support headings, lists, and images for a reason. An unbroken block loses readers by the second paragraph.

Skipping the cover image

Without a cover, your Article looks like a plain link in the feed and gets far fewer opens.

Dumping a raw blog post

Copy-pasting from your blog ignores how people read on X. Tighten the intro, cut dead internal links, and end with a clear takeaway.

Frequently Asked Questions

Do I need X Premium to write an Article?

You need X Premium to publish an Article. Any Premium tier works since January 2026. You can draft an Article for free in OpenTweet and publish once your account qualifies.

What formatting can an X Article include?

Headings (H1 to H3), bold, italic, strikethrough, links, bullet and numbered lists, quotes, inline images with captions, a cover image, and embedded X posts.

How long should an X Article be?

The limit is around 100,000 characters, about 15,000 words, but most strong Articles are a few hundred to a couple of thousand words. Write to the idea, not the ceiling.

Can I write the Article in markdown?

Yes. OpenTweet uses markdown as the source of truth and converts it to X's rich-text Article format on publish, so your draft stays reusable for threads and other formats.

Can I schedule the Article instead of publishing now?

Yes. X has no native scheduler for Articles, but OpenTweet lets you pick a date and time and publishes it automatically.

Can AI help me write it?

Yes. The free X Article writer drafts a full long-form Article from a title and key points, and OpenTweet's in-app AI can draft, continue, or improve an Article in your voice.

Write your first X Article

Draft it in markdown, format it cleanly, and publish or schedule it in a few clicks.